About AiWay

Experience that shapes the approach.

After completing my degree in Computation at the University of Manchester and postgraduate study at the University of Liverpool, I started working in games development as a programmer at Hammerhead in Southport. As part of that role, I also built bespoke tools for different teams, which meant understanding what people actually needed, creating practical solutions and making sure those tools worked properly in real use.

A key part of my background was several years at Sony Computer Entertainment Europe in Liverpool, where I worked across major PlayStation projects. I started in programming and later moved into a Technical Designer role, created to bridge the gap between creative ideas, technical systems and practical delivery.

That work gave me a strong foundation in digital production, problem-solving and professional technology use. It included designing and supporting user interfaces, creating bespoke in-house tools for artists and programmers, and preparing clear technical documentation so external technical partners could understand and deliver the systems we needed, including online, server-side and network gaming requirements.

A large part of the role involved communication across different disciplines: helping artists understand technical issues and possibilities, helping programmers understand creative needs, working with producers on delivery within defined timeframes, supporting quality assurance requirements and discussing technical solutions with external partners.

A practical idea, showcased globally.

One example of that approach was my work on a Formula One PlayStation game, where I led key work on its network and cross-platform features, producing front-end network design and technical documentation for external partners providing the online server-side systems. During that work, I proposed using the PlayStation Portable as a real-time rear-view mirror for the PlayStation 3 version of the game: a simple but effective idea that used existing technology in a new way.

The concept was later demonstrated during Sony's E3 presentation by the then-President of Sony Computer Entertainment Worldwide Studios, as part of Sony's showcase for PS3 and PSP interconnectivity.

Alongside that industry experience, I have also worked in teaching and training, including adult learning, IT instruction and special educational needs support. That combination of technical, creative and teaching experience is important because good AI support is not just about knowing the technology. It is also about explaining it clearly, adapting it to different people, and making it useful in realistic situations.

That broader experience now shapes the way AiWay works: making advanced tools feel clear, manageable and genuinely useful.

Clear thinking for real work.

AiWay's support is shaped around the work people actually do: the real workflows, repeated tasks, awkward admin, unclear content and everyday decisions that slow teams down.

The aim is to help people use AI with confidence: to save time, improve quality, communicate more clearly and make better decisions without adding more noise.